June 30, 2013

This Canada Day, buy (RED) in the fight against AIDS

EDMONTON, AB, Jun 30, 2013/ Troy Media/ – This Canada Day, expect to see people, places and things, the entire country really, covered in red. Why?

Because while the colour is most associated with Canada, given our flag and the Maple Leaf, it’s also the organizational colour of a charity and a trademark called (RED)™, whose name was inspired by the fact the colour is also recognized as a colour for emergency.

The (RED)™ project is the brainchild of U2 lead singer Bono and Bobby Shriver, American activist, politician, attorney and member of the Kennedy family. According to the organization, it was conceived in the spring of 2006 as a way of engaging the consumer and the private sector, predominately the world’s “most iconic” brands and identifiable organizations, in the fight against AIDS.

READ MORE AT TROY MEDIA