Archives for September 2, 2015

Merchandising during tour just ducky with country star Paul Brandt

brandtAndDuckThe most popular sale item on Paul Brandt’s music tours is a rubber duck

EDMONTON, AB Sep 1, 2015/ Troy Media/ – Merchandise is as much a part of the concert tour experience as the music for many fans. It’s also a much needed revenue generator for many performers.

When I asked platinum-selling country star Paul Brandt what the most popular sale item was on his tours, he hesitated for a moment, then let out a big “Ha,” and laughed. “I don’t know if I should be embarrassed to admit this or not, but I guess the fans have spoken. Bar none, over the last 20 years, it’s been a little rubber duck.”

While my mind turned immediately to my youth and Ernie’s Rubber Duckie from Sesame Street, it turns out Brandt was referring to C.W. McCall’s novelty trucking classic Convoy,from way back in the mid 70’s. I should have guessed immediately, having owned that classic 45-RPM record that encouraged me to get my first CB Radio.  Read full article at Troy Media.