During FFWD: Advertising and Marketing Week 2017 in Toronto, ICA (Institute of Communication Agencies) in partnership with Ipsos unveiled the Top 10 Most Influential Brands in Canada based on a comprehensive study measuring and ranking today’s brands in Canada and the world. The study, now in its 6th year was conducted in 19 countries and evaluates over 100 brands that spend the most on advertising in Canada, and ranks their influence.
“Our study measures and ranks today’s most influential brands, why they are leading, which generations they influence most, how they impact us and what makes them influential,” explained Steve Levy, COO Ipsos.
Interestingly enough the study shows that the Top 10 brands list has been quite stable. The current list has six tech-focused companies that also happen to be the top six. Read more… at Canoe Tech Blog.