Forget “the box.” Think another dimension to access your creativity

silicontlesEDMONTON, AB, Dec 7, 2013/ Troy Media/ – Life can be pretty hectic. We often find ourselves running 18+ hours a day, and being electronically connected doesn’t make it any easier. So sometimes, when we are looking for a new idea, a solution to a challenging dilemma or maybe just have a desire to unlock one of life’s mysteries that’s been dogging us for eons, we tend to return to where we started, to the familiar and the comfortable, stuck in our current reality.

We think we’re starting fresh, perhaps with a clean sheet of paper. We might do some mind-mapping, a little brainstorming, throwing ideas around, capturing thoughts on coloured sticky pads. Maybe we resort to contorting pipe cleaners or squeezing the life out of stuffed toys to spark creativity or desperately hit up Google for some inspiration. It works, but only sometimes. It becomes our vicious cycle, being stuck on the same track, the same treadmill. But there’s hope.

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Focus on the message, not the medium, when public speaking

Got butterflies? Then focus on the information you want to convey rather than on yourself

Greg-Gazin-digitallyspeakinEDMONTON, AB, Aug 27, 2013/ Troy Media/ – Speaking to employees, vendors, customers or even the general public is not easy. In fact, public speaking can cause havoc to our systems.

Comedian Jerry Seinfeld once said. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two . . . this means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”

Scary, isn’t it? When speaking publicly, we lack confidence; we feel our stomachs churning, chests thumping and hearts fluttering like it’s the end of the world.

Although there are many remedies for curing the butterfly jitters, one stands out above the rest: “Focus on the message and not the medium”.

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A single sales pitch does not a business make

golfWould you use one single club to play a game of golf?

EDMONTON, AB, Aug 3, 2013/ Troy Media/ – Do you use only one club to play golf? When leaving the house to head out to the course, do you wear the same coat whether it’s hot, cold, raining or sunny outside?

Probably not, so why is it that, despite no two people being alike, many businesses only seem to have one single sales pitch?

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Effective use of repetition

July 12, 2013

EDMONTON, AB, Jul 12, 2013/ Troy Media/ – “Your call is important. Please stay on the line and someone will be with you shortly.” After hearing that for the 27th time, it starts to become annoying, doesn’t it? If you’re like me, you probably dream hearing it in your sleep.

It might even become your worst nightmare.

Repetition can be monotonous – like having to make it through summer reruns on TV or listening to verbal filler such as “Like I said,” or “Did I tell you this already?” which occurs when not having enough to say or simply stumbling over your words. And  when it happens in conversation or during a presentation, it can detract from getting your point across. However, when used effectively, repeating what you have to say can actually enhance your message.

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