You won’t find this game in any App Store nor will you earn free 500 PC Optimum points anywhere else every day if you practise your hauling skills and play No Frills’ Hauler: Aisles of Glory.
This web-based game truly has no frills, and that’s the idea. In fact it has no fancy animations, high-definition video nor 5.1 Dolby Surround Sound. What you get is a 1980s 8-bit 2D arcade style single player side-scrolling game. But that’s the clever idea behind the grocery chain’s latest marketing campaign. It’s designed for haulers, which they describe “as someone who gets a lot, for less and totally takes pride in the experience.”
“Every major sport has a video game franchise, so why should hauling be any different?” says Uwe Stueckmann, Senior Vice President, Marketing, Loblaw Companies. “The best haulers aren’t born – they’re made. This game is designed to let them practice before they head to No Frills for an epic haul.”
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