Milestones – whether business, community or personal are achieved and celebrated all the time. They’re also recognized in a variety of different ways. However, if you really look at many of these celebrations, I thought, they’re often backward looking – i.e., going back to where things started to where they are now.

Predictable.

Then, I had an epiphany. What if you commemorated by purposefully celebrating forward? What if you used that milestone as a way of encouraging a future activity?