As Steve Jobs took the stage to kick off the opening keynote for the 2011 Worldwide Developer Conference in San Francisco, California, the capacity audience welcomed Apple’s CEO with a great roar of appreciation. And while some thought we might see a new or updated piece of hardware come about, Jobs, Phil Schiller, SVP Worldwide Product Marketing, Craig Federighi, VP OS X Software and Scott Forstall, SVP iOS Software, kept the audience extremely engaged talking strictly about software.
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