I certainly enjoy having a pint of draft now and again especially when it’s hot and sunny outside. But I’m sure you’ll agree that depending where and when and what kind of beer is on tap the brew experience can sometimes be hit and miss. And that’s not a good thing, so Heineken is introducing a beer they claim is as fresh as the day it left the brewery in Amsterdam. No, it’s not a new beer, but rather a new revolutionary draft dispensing technology called BrewLock that’s allowing them to make those claims.
“Canadians can experience Heineken just like in Amsterdam, without having to go to Amsterdam,” said Laurens Raven, Global Draught Master at Heineken. “This is a new chapter in a long history of innovations driven by Heineken and it will set the bar for how draught beer should taste. BrewLock provides a brewery fresh taste, the way the brewmaster intended it to be.” Read more…at Canoe Tech Blog.