Applebee’s quietly going “No Tech Tuesday”

ApplebeesPresto

If you’re tired of hearing the people on their smartphones at the next table yelling at the top of their lungs, you’ll be happy to know that one restaurant chain in the U.S. is planning on doing something about it – at least for one day of the week.  Applebee’s plans to introduce “No Tech Tuesday” to all of its 1,800+ restaurants in the US.  In fact, according to reports, the company is filing an application to trademark the phrase.

Installing 100,000 Tablets

What’s perplexing is that back in December 2013, just over seven months ago, the company announcedthat by the end of 2014, it would have completed installation of 100,000 Intel-based E la Carte Presto tablets in their restaurants, so customers can order their meals, pay their bills, play games and have other social media interactions.

There doesn’t appear to be any detailed information as to how the scenario will play out and whether of not those tablets will go dark – on Tuesdays only.  I do find it interesting that on one hand the chain is taking a leap forward embracing new technology but on the other hand, totally doing away with it for one day of the week.

Read more…AT CanoeTech BLOG

 

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