Your iPhone rings and you quickly answer it. You want to be hands-free so you reach for your earbuds but once again you have to fiddle and fumble and untangle them before you can actually plug them in to get to your call.

It’s certainly a pain, no only for you, but also for your caller.

So Jays, a Swedish based company decided to create the a-JAYS Four, a set of earphones designed primarily for iOS devices (iPhone, iPad, iPod touch) that put an end to that endless problem. The solution was elementary, but cleverly executed – they made the cable flat; it’s 5mm wide, quite flexible and won’t tangle.