Apple Announces World AIDS Day 2014 Campaign for (RED)

apps_for_red_large_2xApple Donating Portion of Holiday Retail & Online Sales

 To mark World AIDS Day 2014, Apple and leading app developers are inviting customers to help (RED) achieve the goal of an AIDS-free generation. For the next two weeks, a special section of the App Store called Apps for (RED) will offer 25 apps with exclusive new content where all proceeds will go directly to the Global Fund to fight AIDS. In addition,Red Apple

Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year: Friday, November 28 and Monday, December 1. [Read more…]

This Canada Day, buy (RED) in the fight against AIDS

This Canada Day, buy (RED) in the fight against AIDS

EDMONTON, AB, Jun 30, 2013/ Troy Media/ – This Canada Day, expect to see people, places and things, the entire country really, covered in red. Why?

Because while the colour is most associated with Canada, given our flag and the Maple Leaf, it’s also the organizational colour of a charity and a trademark called (RED)™, whose name was inspired by the fact the colour is also recognized as a colour for emergency.

The (RED)™ project is the brainchild of U2 lead singer Bono and Bobby Shriver, American activist, politician, attorney and member of the Kennedy family. According to the organization, it was conceived in the spring of 2006 as a way of engaging the consumer and the private sector, predominately the world’s “most iconic” brands and identifiable organizations, in the fight against AIDS.

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