London Drugs wants consumers to know that they are armed and ready to take on their Black Friday rivals in order to ensure they get their share of Canada’s November’s retail sales, which last year rose to a record high $43.03 billion dollars.

Reuters reported this Statistics Canada figure back in January 2015 after all the dust had settled following last year’s retail holiday season.

Like other retailers, this family-owned and operated Western Canada based retail giant has already announced their Black Friday and Cyber Monday door-crashers and sales along with Cyber week offerings and early store openings. However, in a news release issued today, they were very specific as to how their 78 stores will meet their competition.   READ MORE and Take the POLL at Canoe Tech Blog.