BlackBerry Super Bowl media release “still”-born?

BlackBerry-Super-Bowl-Commercial

EDMONTON, AB, Feb. 1, 2013/ Troy Media/ – The great thing about technology is that there’s never a shortage of new and exciting things, and sometimes not-so-new and not-so-exciting things, to test, to talk and write about.

Of course, the challenge we all have is keeping up – to be able to wade through the flurry of emails, announcements, press releases and phone calls and faxes. Yes faxes!

But as I scanned through the hundred or more of this morning’s emails, the one with the subject line “BlackBerry Super Bowl Commercial Still Image” caught my attention.

Of course, the big news this week was the release of the long-awaited and much-anticipated BlackBerry 10, along with the rebranding of Canada’s once-darling Research in Motion.

But back to the email from Research in Motion’s, now BlackBerry’s, corporate communications manager. It read:

Hi – (notice the non-personal touch)

As you may know, coming out of the launch of BlackBerry 10 this week, BlackBerry will be featured in Super Bowl XLVII on Sunday for the first time ever. This unique execution will be part of a broad marketing campaign about the totally re-designed, re-engineered and re-invented BlackBerry. As part of this activity, we are sharing a still image of the Super Bowl commercial with our social channels – including 30 millions fans on Facebook and Twitter – to draw them into a conversation about BlackBerry 10 during this highly social event. We’d like to provide you with this still in case you’re interested in sharing it with your readers, and we encourage you to watch our full commercial on Sunday. 

I looked at the still image and I was baffled. I thought to myself, “what?” I know it’s from the commercial, but how can I share this with my readers? I don’t get it. There’s no oomph, there’s no wow, and I thought this wouldn’t pique anyone’s interest. I even responded back to the sender with similar comments.

I jumped over to Facebook and Twitter and found that others had offered similar reactions. I added my comments to the social media cause and returned to my daily perusing and purging of today’s Inbox.

But here’s the thing.

I couldn’t get that picture out of my mind. It wasn’t my curiosity or interest about what it meant, but rather why the company, which was likely spending $4 million or more on a 30 second ad in Super Bowl XLVII this coming Sunday, would send out what appeared to be a dull, boring nondescript photograph.

It bugged me so, that I decided to write about it.

Congratulations BlackBerry, you succeeded in getting me to share your pitch and your image with my readers, maybe not exactly in a way you might have thought, but, nonetheless, mission accomplished!

Super Bowl XLVII kicks off Sunday, February 3rd at 6:30PM E.T., live from New Orleans.

Greg Gazin is a Tech Columnist, Small Business and Technology Speaker and Senior Editor at Troy Media. He can be reached at  Gadgetguy.CA on Twitter @gadgetgreg or you can find him on Empire Avenue at(e)GADGET1.

This article is FREE to use on your websites or in your publications. However, Troy Media, with a link to its web site, MUST be credited.

Official Canadian NHL team iOS apps, eh!

6 VancouverHockey is back and whether your favorite Canadian team or home team is the Calgary Flames, Edmonton Oilers, Montréal Canadiens, Ottawa Senators, Toronto Maple Leafs, Vancouver Canucks or the Winnipeg Jets, you’ll want to know that amongst the sea of apps, each has their own official selection. They’re all free and each one is universal so they will run on most iPhone, iPad, and iPod touch devices.

 

READ FULL ARTICLE at G4TV.ca

 

Apple 128GB iPad set to drop in February 5th

iPad4gen

Despite their stock price being pummelled last week after their earnings release, Apple seems to be going full steam ahead, betting on the fourth generation iPad becoming even more widely accepted in big business, entertainment and in areas that consume huge amounts of data and require larger storage capabilities. Hitting the streets next Tuesday, February 5 is a 128GB version of the fourth generation iPad with retina display offering double the storage capacity of the current iPad models.

Read more… AT CANOE TECH BLOG

Apple Updates iOS to 6.1 adds LTE for more carriers

iOS
Apple today updated iOS to version 6.1. Included in that update is the adding LTE capabilities to 36 more  iPhone carriers and 23 additional iPad carriers around the world.

“iOS 6 is the world’s most advanced mobile operating system, and with nearly 300 million iPhone, iPad and iPod touch devices on iOS 6 in just five months, it may be the most popular new version of an OS in history,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 6.1 brings LTE support to more markets around the world, so even more users can enjoy ultrafast Safari browsing, FaceTime video calls, iCloud services, and iTunes and App Store downloads.”

If not all carriers in Canada that supported iOS were offering LTE prior to the update,  they all are now. This includes: Bell (and Virgin), Telus(and Koodo), Rogers (and Fido), MTS and Sasktel.(iPad 3rd Gen appears to be limited to Bell, Telus & Rogers)

Siri enhancements have been added in iOS 6.1 including the ability to use Siri to purchase movie tickets in the US through Fandango. iTunes Match℠ subscribers can also download individual songs to their iOS devices from iCloud.

AdTRacking

Apple also added a new button that allows you to reset the Advertising identifier, which seems like a cookie. (Settings–>General–>About–>Advertising). Also, thanks to MacRumors for alerting me to the undocumented change to Passbook. The change isn’t huge but much welcomed – pardon the pun. Previously, when you first launched Passbook, you got an initial Welcome screen that allowed you to easily find Passbook friendly apps but that was only for the first time. Subsequently you didn’t get that option. But once again, now you can!

Passbook

There are now more than 800,000 apps for iPhone, iPad and iPod touch® users, with more than 300,000 native iPad apps.

iOS 6.1 is available today as a free software update.  You will need to reenter your password for iCloud, iMessage and FaceTime. It’s compatible with iPhone 5, iPhone 4S, iPhone 4, iPhone 3GS, iPad (3rd & 4th generation), iPad mini, iPad 2 and iPod touch (4th and 5th generation). Some features may not be available on all products. For more information please visit www.apple.com.

Information about LTE carriers can be found at www.apple.com/iphone/LTE and www.apple.com/ipad/LTE.

NHL Hockey is back and there’s an official app for that!

NHL CENTER iPhone

It’s been along time coming, but NHL Hockey is finally back. Now while some of us simply watch the game on the big screen, there are a lot more ways to watch, keep up and get the lowdown on our favourite teams and players with your iOS devices.

Read more… AT CANOE TECH BLOG!

Maintaining cyber security can’t be casual

EDMONTON, AB, Jan. 23, 2013/ Troy Media/ – It is better to be the spider, or at least aware of the spider, than the fly on the worldwide web. Use caution on the internet to avoid being inter-netted and fear, good healthy fear that has been keeping us safe since we first walked upright, is the key.

But despite warnings about vulnerability issues, attitudes still seem to be lax when it comes to online security – even by those that have already been personally victimized.

Siber Systems, Inc., a leading developer of software productivity tools for consumers and businesses and maker of password manager RoboForm, discovered this dangerous behaviour in a wide-ranging study.

Of the over 700 adults surveyed in November and December 2012 in the U.S., and European countries, nearly 30 per cent have had a fraudulent experience with an online account. Of that number over half have had their email hacked; 23 per cent have had a security breach with online shopping and 29 per cent had been affected by a breach in a social media account. Sadly, an alarming number, 79.2 per cent continue to use a site linked to an account that had been compromised. Even more staggering is that 60 per cent of the participants are convinced that online companies are careless with regards to security of customers’ personal information with 57 per cent singling out Facebook as being their least trusted site.

People are not unaware of the problem; they just don’t seem to care. According to Bill Carey, VP of Marketing with Siber Systems, it’s just that there is a huge disconnect between a person’s perception of risk and what they’re willing to do to protect themselves and their valuable information. Just look at the volume of info added to Facebook each day.

In fact, more than half of the respondents (under the age of 45) feel that security is the responsibility of the operator. This seems short sighted if they don’t trust the operator to begin with. Nevertheless, it seems this “totally-not-my-problem” attitude is a major factor in computer users not improving their own personal security practices.

One way of reducing the probability of being compromised can be as simple as proper password practices and use of a password manager. This includes creating passwords that are not easy to guess, having longer passwords that may be harder to crack and different passwords for personal and business use. Even the proverbial “mother’s maiden name” commonly used for years in the banking industry as part of identification verification can easily be found by searching family tree sites or more popular social media sites.

Occasionally, that too, is not enough. Just look at what happened last June when a password file containing 6.5 million LinkedIn passwords were leaked and posted on a Russian hacker site.

And, even when companies do enhance their security, for example by adding two-step login verification, almost a quarter of the survey respondents balked at the idea and 13 per cent indicated that the process was too complicated. On the flip side, 42 per cent indicated they would be more inclined to trust a company with their personal information.

Users can also improve the security of their data by keeping their software updated and current – many companies regularly update or patch their software when vulnerabilities are discovered. The same goes for operating systems like Windows, all iterations, and Mac OS X.

It’s also a smart idea to use anti-virus protection and malware checkers from companies like Kaspersky, Intego and Symantec.

How many times does one need to be victimized before they will actually do anything about it? There’s no guarantee that taking these precautions will prevent a breach, but it should reduce the probability.

Greg Gazin is a Tech Columnist, Small Business and Technology Speaker and Senior Editor at Troy Media. He can be reached at Gadgetguy.CA on Twitter @gadgetgreg or you can find him on Empire Avenue at (e)GADGET1.

This article is FREE to use on your websites or in your publications. However, Troy Media, with a link to its web site, MUST be credited.

 

Bolt HD wearable waterproof mini action camera

bolt_hires

Swann, a company known for providing security monitoring solutions has gone beyond just using cameras for surveillance. They’ve just released Bolt HD, a new high-definition camera that’s both waterproof and wearable, making it ideal for shooting video whether you’re skydiving, motocross racing, surfing, scuba diving or just running in the rain.  VIEW FULL POST  AT CANOE Tech Blog

CanoeTech: Specialized docking cables ease connection pains

AppleCablesCrop

StarTech.com has come up with a new line of Apple docking cables for people who use multiple gadgets and are looking to maximize their utility and help make those connections that much easier. While the latest iDevices port the new Lightning connector, these new offerings are designed primarily for those who are currently using USB and microUSB cables with the classic 30-pin Apple connector with their iOS devices.

Read more…AT CANOE TECH

Zamboni Google DoodleEDMONTON, AB, Jan. 16, 2013/ Troy Media/ – Just as the 2012-2013 NHL Hockey season is finally getting under way, albeit months late, today marks what would have been the 112th birthday of Frank Zamboni Jr., the inventor and creator of the famous ice re-surfacer that bears his family’s name.

While we think of hockey as Canada’s game, the inventor of this incredible machine, used between periods at arenas everywhere and which we all want to ride on, was not from the Great White North. In fact, he was an Italian-American inventor from Eureka, Utah in the U.S. The birth of the Zamboni itself was in 1949, in a suburb of Los Angeles, California, now called Paramount. According to Wikipedia, there have been thousands of units sold, with the 10,000th unit – sold in April of 2012 – going to the home of the Habs – the Montreal Canadiens – to clean their ice at the Bell Centre.

To commemorate Zamboni’s birthday, Google has created yet another of its famous Doodles.

Doodles are basically spontaneous variations to the company’s logo used to celebrate or commemorate special events, milestones, birthdays and often the lives of famous people across a broad spectrum.

Often clever, funny and entertaining, they can take the form of images, drawings, animations and some are even interactive. Doodles first appeared in 1998 and different Doodles may appear on the Google homepage in different countries. For example, the 2013 New Years Day Doodle appeared globally, the 150th anniversary of the Tube appeared on Google’s UK homepage while recognition of Edith Piaf’s 95th birthday appeared on Google homepages in Switzerland, Austria, France and Germany only.

Frank Zamboni Jr.

Frank Zamboni Jr.

The Zamboni commemorative Doodle for Jan 16, 2013, is a little interactive game with an almost Nintendo Super Mario Brothers look and feel, style and sound. Using the arrow keys on your keyboard, you navigate the Zamboni to clean and resurface the ice area. It’s fun and a little addictive. But be careful! If you take too long or neglect to minimize your path, you just might run out of gas. An odometer keeps track as to how much territory you have covered.

Take a few minutes or more today if you’d like to have fun with the Doodle. Simply visitGoogle.ca. If you missed any of the Doodles, you can find them, from all countries, going back to 1998 at the Google Doodle archive.

Greg Gazin is a Tech Columnist, Small Business and Technology Speaker and Senior Editor at Troy Media. He can be reached at Gadgetguy.CA on Twitter @gadgetgreg or you can find him on Empire Avenue at (e)GADGET1.

This article is FREE to use on your websites or in your publications. However, Troy Media, with a link to its web site, MUST be credited.

 

https://gadgetgreg.com/2013/01/16/1117/

CES 2013 Innovation Design and Engineering Awards

CES_2013Innovations

The CES Innovation Design and Engineering Awards are like the Golden Globes for designers, manufacturers and developers of consumer products. Instead of the Foreign Press, the products are judged by a panel comprised of independent industrial designers, independent engineers and members of the trade press.

Read more…AT CANOE TECH BLOG