Inventor reimagines Beer accessory to create better mask

James McCrimmon is the inventor of a beer accessory to help keep your beer cool. His Alberta-based business relies on major events like CFL football games and the rodeo for sales. 

When the COVID-19 pandemic hit McCrimmon found his proverbial keg empty. But instead of crying into his frosty mug he decided to reimagine his product into one that could save lives.

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Leadership tips from the Book of Guinness World Records

What makes a great leader?

Great leaders are passionate, encouraging, motivating, inspiring, innovative and committed to what they do. And, when faced with a challenge, they persevere, overcoming adversity and accomplishing incredible feats.

And when we think of great leaders, we often think of them sitting behind oak desks in an office tower or speaking to large audiences.

We don’t normally think of leaders as emerging from the pages of the book of Guinness World Records 2020.

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