branding

Technology companies grab top 3 in most influential brands

February 1, 2013 by Greg Gazin · Leave a Comment

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When you think of brands that influence you, what kind are they and which ones first come to mind? According to a recent study of most influential brands, the top three, ranked highest by Canadians are tech-related. In fact, technology brands grab five of the top ten spots.

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Filed Under: Canoe Technology, GadgetGreg, In the news, Taking care of business · Tagged With: branding, Business, Canada

Microsoft unveils a new logo and look

August 23, 2012 by Greg Gazin · Leave a Comment

After 2 1/2 decades with the same look Microsoft unveils a new logo for the company. The logo will consist of 2 components; their symbol consisting of the 4 colour squares signifying its diverse portfolio of products and a logotype in the Segoe font, the same one used in their marketing communications.

Read more…AT CANOE TECH BLOG

Filed Under: Business, Canoe Technology, GadgetGreg, In the news, Taking care of business · Tagged With: branding, logo, Microsoft