Enhanced SYNC 3 Infotainment system featured in 2020 Ford Explorer

2020 Ford Explorer with All-New SYNC 3*

Newest customer centric update developed in-house with major contributions by Ford’s Canadian software teams.

A secure, functional, seamless and enjoyable customer experience with in-car infotainment on an on-going basis is not only nice to have, it’s an absolute necessity given the advancement in today’s technology and the need to keep people safe on the road. This is why Ford has taken charge to deliver the best in-class user experience with the latest version of SYNC 3 featured in the soon to be released 2020 Ford Explorer.

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Delivery Options: Drone or Driverless Vehicle with Robot?

If the thought of getting your latest Amazon or on-line purchase delivered by a drone particularly large heavy ones makes you feel uneasy, how about greeting at your door a robot that just arrived in a self-driven car? Testing autonomous delivery is not new. Back in 2017, Ford partnered with Domino’s in the U.S. to test-drive the self-driving pizza delivery experience. Previously, they’ve also partnered with Walmart, Postmates, a food delivery company and other businesses in the Miami, Florida area. [Read more…]

Tech companies grab top 6 of 10 most influential brands in Canada

33114020During FFWD: Advertising and Marketing Week 2017 in Toronto, ICA (Institute of Communication Agencies) in partnership with Ipsos unveiled the Top 10 Most Influential Brands in Canada based on a comprehensive study measuring and ranking today’s brands in Canada and the world. The study, now in its 6th year was conducted in 19 countries and evaluates over 100 brands that spend the most on advertising in Canada, and ranks their influence.

“Our study measures and ranks today’s most influential brands, why they are leading, which generations they influence most, how they impact us and what makes them influential,” explained Steve Levy, COO Ipsos.

Interestingly enough the study shows that the Top 10 brands list has been quite stable. The current list has six tech-focused companies that also happen to be the top six. Read more… at Canoe Tech Blog.

Keep your “ahs” for your doctor or dentist

EDMONTON, AB, March 6, 2016/ Troy Media/ – Have you ever found yourself in a meeting, presenting to a client or been on the phone when all of a sudden you’re lost for words or not sure what to say?

We fear silence as being unnatural. Our natural tendency is to avoid dead air or empty space at all costs, so we fill it with crutch words, like “ah”, “um” and “err”. We’ll sometimes repeat words like “Iike-Iike-like”, and “and-and-and’ as we nervously grasp for the next thing to say. Sound familiar?

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Merchandising during tour just ducky with country star Paul Brandt

brandtAndDuckThe most popular sale item on Paul Brandt’s music tours is a rubber duck

EDMONTON, AB Sep 1, 2015/ Troy Media/ – Merchandise is as much a part of the concert tour experience as the music for many fans. It’s also a much needed revenue generator for many performers.

When I asked platinum-selling country star Paul Brandt what the most popular sale item was on his tours, he hesitated for a moment, then let out a big “Ha,” and laughed. “I don’t know if I should be embarrassed to admit this or not, but I guess the fans have spoken. Bar none, over the last 20 years, it’s been a little rubber duck.”

While my mind turned immediately to my youth and Ernie’s Rubber Duckie from Sesame Street, it turns out Brandt was referring to C.W. McCall’s novelty trucking classic Convoy,from way back in the mid 70’s. I should have guessed immediately, having owned that classic 45-RPM record that encouraged me to get my first CB Radio.  Read full article at Troy Media.

Virtual ticket to Toastmasters International convention marketing genius

ondemand_productdetail-virtualticket_062615_bmThe next best thing to being there

EDMONTON, AB Aug 12, 2015/ Troy Media/ – Toastmasters International’s mission is a simple one: to empower individuals to become more effective communicators and leaders. But while this 90 year-old worldwide organization values and encourages face-to-face interaction, it isn’t always possible for its members to attend one of its annual conventions.

To overcome that obstacle, Toastmasters has created a virtual ticket for their 84th annual premiere event, The Toastmasters International Convention, being held from Aug. 12 to 15 at Caesar’s Palace and Casino in Las Vegas.   READ FULL ARTICLE at Troy Media and listen to the Podcast at: Toastcaster.

Square now accepts offline credit card payments

SquareiPhone

I’m sure many of you by now are familiar with Square. It’s a service that allows businesses or even individuals to accept payment by credit card using a little dongle attached to the headphone jack of their smartphone or tablet. This type of service relies on the ability to securely transmit card information either through an Internet connection or data connection like 3G, 4G or LTE. But what happens when there’s no connection available? Read more…at CanoeTech Blog.

Latest iPhone first weekend sales blast through 10 million

IMG_7033EDMONTON, AB, Sep 22, 2014/ Troy Media/ – After record-breaking pre-orders and massive line-ups world-wide, iPhone 6 and iPhone 6 Plus models – which launched on September 19 – broke first weekend record sales by topping the 10 million mark. This milestone is one million more than the then record-breaking nine million iPhone 5S and 5C handsets sold on their first weekend release set under a year ago.

“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”  READ MORE at Troy Media

Time to dump your old iPhone?

EDMONTON, AB, Sep 9, 2014/ Troy Media/ – The closer we move to the introduction of the iPhone 6, and its many expected variations, you are probably asking yourself if it is time to dump your current iPhone.

In fact, there are a growing number of iPhones on offer on the resale market. According to eBay Canada there was a significant jump in the number of listings offering the iPhone 5 leading up to last year’s announcement of the iPhone 5C and iPhone 5S models, compared to the same period a month prior.  Read full article at TROY MEDIA

Square mobile payment system gets invoicing

Square invoices

Strolling through Old Strathcona last Saturday during Edmonton’s Whyte Avenue Art Walk 2014 I noticed something different this year.  More vendors were accepting payment by credit card – VISA, MasterCard, American Express – many through the magic of this micro-payment system called Square. It’s changed the way small businesses do their transactions. And now here in Canada, they’ve taken it one step farther with the introduction of invoices allowing complete secure payment transactions when not dealing face-to-face.

Invoicing is certainly a logical extension to the Square payment system with many potential benefits. In fact, people like Kat Doell, an emerging artist and illustrator finds Square payments handy, particularly for high ticket items welcome its extended functionality.

“I haven’t used the invoices yet, but all the new options look perfect for small business,” says Doell.

Read more…At CANOE TECH BLOG