Tech companies grab top 6 of 10 most influential brands in Canada

33114020During FFWD: Advertising and Marketing Week 2017 in Toronto, ICA (Institute of Communication Agencies) in partnership with Ipsos unveiled the Top 10 Most Influential Brands in Canada based on a comprehensive study measuring and ranking today’s brands in Canada and the world. The study, now in its 6th year was conducted in 19 countries and evaluates over 100 brands that spend the most on advertising in Canada, and ranks their influence.

“Our study measures and ranks today’s most influential brands, why they are leading, which generations they influence most, how they impact us and what makes them influential,” explained Steve Levy, COO Ipsos.

Interestingly enough the study shows that the Top 10 brands list has been quite stable. The current list has six tech-focused companies that also happen to be the top six. Read more… at Canoe Tech Blog.

Matias wireless aluminum keyboard now backlit

MatiasWirelessSpaceGrey

If you think it’s time for a new keyboard, then how about one that’s backlit, Bluetooth enabled, has a numeric keypad and comes with a choice of two colours? If so, Aurora, Ontario based Matias has just unveiled their new Wireless Aluminum Keyboard with Backlight.

“We took Apple’s iconic Aluminum Keyboard with Numeric Keypad as a starting point, and built from there — adding Bluetooth with multi-pairing support (4 devices), rechargeable 1‑year battery life, and now new models with backlighting and a 2nd dedicated battery just for the backlight,” said Edgar Matias, CEO of Matias. Read more…at Canoe Tech Blog.

WHOOSH! now makes tech hygiene shareable and portable

Whoosh-MicrofibreBack in May here at CanoeTech Blog, we had an opportunity to test-drive and introduce you to Whoosh! Screen Shine. Created by a Toronto-based company, it’s a unique spray solution that wipes out your smartphone’s bacteria leaving behind a simple nanofilm designed to repel dust and fingerprints. The company is expanding the line and introducing the same formula but in a convenient single-use wrapped wipe.

“We are very fortunate to have customers that love our original Screen Shine Spray and asked for a wipe version for convenience to use on the go and to help share the product they love so much with others,” said Jason Greenspan, chief executive officer, WHOOSH. Read more… at Canoe Tech Blog.

Justin Bieber again McAfee’s most dangerous Canadian celebrity

If you’re not familiar with some of today’s antivirus products, you might think by reading the headline, that Justin Bieber got himself into trouble again. However here, this is not the case. The headline refers to online searches for the chart-topping “Beebs” being again the #1 bait on the Canadian chart, to lure unsuspecting fans into the hands of hackers. This is according to the 2016 McAfee Most Dangerous Celebrities Study.

The study, now in its 10th year, is named for McAfee, a company that produces products that helps protect your computers and smart phones from nasties like spyware, viruses and malware. It’s published by Intel Security who research a variety of well-known figures which not only includes musicians but also actors, comedians, TV hosts, sports celebrities and more. Read more…at Canoe Tech Blog.

Whoosh! wipes out your smartphone’s bacteria

Whoosh

It comes in the form of a kit that consists of a clear spray solution and an anti-microbial 6″ x 6″ orange microfibre cloth. There’s no alcohol or ammonia in the solution, which can be harmful to the coatings on some screens, particularly those like the oleophobic coating found on the iPhone.

Screens like the iPhone are designed for capacitive touch. This means that it relies on the ever-minute electrical particles found in the human finger that makes touchscreens possible.  That’s why touchscreens don’t really work if you’re wearing regular gloves.

Read more…at Canoe Tech Blog.

BrewLock keeps draft beer as fresh as Day 1

7c80665f17d37362172959b7ff689726I certainly enjoy having a pint of draft now and again especially when it’s hot and sunny outside. But I’m sure you’ll agree that depending where and when and what kind of beer is on tap the brew experience can sometimes be hit and miss. And that’s not a good thing, so Heineken is introducing a beer they claim is as fresh as the day it left the brewery in Amsterdam. No, it’s not a new beer, but rather a new revolutionary draft dispensing technology called BrewLock that’s allowing them to make those claims.

“Canadians can experience Heineken just like in Amsterdam, without having to go to Amsterdam,” said Laurens Raven, Global Draught Master at Heineken. “This is a new chapter in a long history of innovations driven by Heineken and it will set the bar for how draught beer should taste. BrewLock provides a brewery fresh taste, the way the brewmaster intended it to be.” Read more…at Canoe Tech Blog.

Introducing 825 Canada’s newest Area Code

825 AreaCode

If you live in Alberta and receive a call from your next-door neighbour showing an 825 Area Code, don’t be alarmed; it’s not necessarily a spoofed call. This past Saturday, April 9th, the new area code prefix was put into place to meet the growing demand for phone numbers in the province.

The new Area Code according to the Western Telecommunications Alliance (WTA), a partnership between major telcos and industry associations across Canada, will open the floodgates to seven million new phone numbers bringing the number of area codes in Alberta to four. Read more…at CanoeTech Blog.

2017 Ford Escape features remote windshield wiper de-icer

EscapeWinterA solution to permanently frozen wiper-blades to your car’s windshield in the depths of winter may not be the sole reason to buy a new vehicle but might certainly pique your attention especially if you are in the market for some wheels – particularly a new SUV. If that is the case, you might be interested to know the 2017 Ford Escape will be the first Ford SUV in Canada with a standard windshield wiper de-icer. Read more…at CanoeTech Blog.

The ultimate mobile device for $9,995

sparkWhat sparks into mind when you read the headline? Another diamond encrusted or gold iPhone designed for those with a significant amount of disposable income? Well, this “ultimate mobile device” does come with 4G LTE – and with four wheels. Not it’s not a smartphone, but rather the all-new 2016 GM Chevy Spark.

The new wheels rolled out last month under a shroud of secrecy. As a Gadget Guy, admittedly it piqued my curiosity as nothing was pre-announced except for a picture of a box and the invitation to see the “unboxing” of the ultimate mobile device.

“The ultimate mobile device plays on the fact it has tech features just like a cell phone, but it is still a car and gets you places,” says Jamie Dewhurst, Assistant Brand Manager for Chevrolet. Read more…at Canoe Tech Blog.

Winter Inspired Holiday Headphones

Let’s face it, we take our music seriously and take it everywhere – rain, shine or even in the dead of cold. So with the holiday season right around the corner here are a few winter inspired holiday headphone gift ideas, ideal for keeping the tunes streaming and some to take and make calls when the temperature drops below zero.


Wireless Earwarmers

At first glance, the 180s Earwarmers look like simple earmuffs, but under that insulated poly-spandex shell with polyester lining is a Bluetooth enabled set of wireless headphones, so you’re just as likely to find them in a place that sells gadgets as one that offers outdoor wear.

They don’t have a lot of bells and whistles but they also don’t add a lot of bulk to your winter attire. But don’t let that fool you. Under the padding are high definition speakers plus they are Siri and Google Now friendly so your hands can keep more time in their mitts. They are also designed to sit behind your head than over the top so you could call them “toque-compatible”. The headband is adjustable plus they fold down for quick storage.  SEE FULL POST at G4TV Canada.