Play Hauler: Aisles of Glory to earn PC Optimum Points

You won’t find this game in any App Store nor will you earn free 500 PC Optimum points anywhere else every day if you practise your hauling skills and play No Frills’ Hauler: Aisles of Glory.

This web-based game truly has no frills, and that’s the idea. In fact it has no fancy animations, high-definition video nor 5.1 Dolby Surround Sound. What you get is a 1980s 8-bit 2D arcade style single player side-scrolling game. But that’s the clever idea behind the grocery chain’s latest marketing campaign. It’s designed for haulers, which they describe “as someone who gets a lot, for less and totally takes pride in the experience.”

 “Every major sport has a video game franchise, so why should hauling be any different?” says Uwe Stueckmann, Senior Vice President, Marketing, Loblaw Companies. “The best haulers aren’t born – they’re made. This game is designed to let them practice before they head to No Frills for an epic haul.”

The game plays out through an in-store shopping experience, running through a 2D animated No Frills store, earning points for hauling groceries (HAULS) while avoiding dangerous Frills like diamonds, champagne towers, limousines and expensive speed boats not likely found at grocery stores.

No Frills says they understand the sport of hauling is no laughing matter. It takes serious time, practice, and commitment to achieve coveted hauler status and Canadians wear it like a badge of honour.

How to Play

To play, you have three basic navigation buttons. The up arrow, takes you one aisle up, the down arrow one aisle down and the space bar allows you to jump over something in front of you. You choose a character icon and assume the role of a Hauler. Your Hauler will start each game with three lives or hearts. You earn points by collecting Hauls and dashing along the aisles through the store. You lose lives by hitting obstacles or “Frills”.

Basic hauls like toilet paper and bananas will get you 100 points each. Grabbing a bag of Naturally Imperfect peppers or PC  Organics frozen pizza will get you 300 points but yummy stuff like steak and avocados as well as President’s Choice The Decadent  chocolate chip cookies will net you 600 points each. You lose lives if you Haul a “Frill” like the limo but also if you run into obstacles like a gelatin sculpture or a chocolate fondue fountain – so watch, you better watch where you’re going. There are also a number of Power Ups for more longevity  you can find along the way.

You just gotta love the grainy product placements.

Once your virtual haul is complete and gameplay ends, players can enter their PC Optimum card number to claim their daily reward of up to 500 PC Optimum points. No Frills will reward Canadian Haulers until they award 50,000,000 PC Optimum points cumulatively.

If you’re one of the Top 5 scorers, you can enter your three initials onto the leaderboard. You can still play over and over to see if you can beat your high score but you won’t earn any additional PC Optimum Points.

I’m not sure if the game will help you better achieve the coveted hauler status, i.e. making you a better “hauler” by playing the game. After playing Hauler a half dozen times already today, I realise that I’m not that much better now at gaming as I was decades ago, but I know I am a better shopper.

Nevertheless, the arcade-style game is a clever way of putting No Frills front and centre in the minds of the public. It’s addictively fun, I earned 500 points and I didn’t have to go through a roll of quarters.

You can play Hauler: Aisles of Glory in any browser on your computer, tablet or mobile device by visiting

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  1. Cindy Crawford says

    how do you sign up for the points to go on my card

    • Greg Gazin says

      If I can recall, at the end of the game it asks for your PC Optimum Card#. The promo started back in May and they did limit it to 50M optimum points, so I suspect the offer may have expired.

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