TROY MEDIA: Social media “missions” extend reach for social causes

EDMONTON, AB, Nov. 16, 2012/ Troy Media/ – A UK husband-and-wife team, Dom and Domino, known as DES Daughter, is on a crusade to raise awareness of Diethylstilbestrol (DES), a prescribed drug that, while off the market for decades, has had and may still have devastating side effects on third-generation children. Yet it is virtually unknown.

DES was the first synthetic man-made female sex hormone (oestrogen) prescribed for public use, used mainly between 1938 and1971, but in spite of issues discovered as early as 1971 it was still prescribed in some countries through the 1990’s. It was used primarily and marketed aggressively to prevent miscarriage and complications during pregnancy as well as for more than 100 additional medical conditions. In the U.S. alone, it’s estimated that five to 10 million people may have been exposed to the drug.  READ MORE AT TROY MEDIA

Social media ‘missions’ drive traffic and yield real business results

EDMONTON, AB, Nov. 9,2012/ Troy Media/ – Robert Lavigne is on a mission.

Lavigne, from Brantford, Ontario, operates The Digital Grapevine, which specializes in Social Business Mentoring, and TDGv Studios, where he creates videos and podcasts.

(e)RLavigne42, his ticker on social media network Empire Avenue, is a veteran of the platform which he uses as a Customer Relations Management (CRM) tool.

Empire Avenue, he says, is “a system that has metrics on every connected platform, something you can’t do with things like Klout.”    Read More AT TROY MEDIA

Discover your social media rocket fuel

 

An Interview with Empire Avenue’s top duo

STRAIGHT TALK: An interview with social media juggernaut Empire Avenue’s CEO Duleepa (Dups) Wijayawardhana and COO Ric Williams.…   Read More  AT TROY MEDIA

Empire Avenue turns social media upside down

EDMONTON, AB, Mar. 5, 2012/ Troy Media/ – When I was assigned to do a story on Empire Avenue – another social media app? – I must admit at first glance I wasn’t very enthusiastic. I was already having a hard time keeping track of the ones I was currently using.

It wasn’t long, however, before I was hooked.  READ FULL STORY at TROY MEDIA