Focus on the message, not the medium, when public speaking

Got butterflies? Then focus on the information you want to convey rather than on yourself

Greg-Gazin-digitallyspeakinEDMONTON, AB, Aug 27, 2013/ Troy Media/ – Speaking to employees, vendors, customers or even the general public is not easy. In fact, public speaking can cause havoc to our systems.

Comedian Jerry Seinfeld once said. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two . . . this means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.”

Scary, isn’t it? When speaking publicly, we lack confidence; we feel our stomachs churning, chests thumping and hearts fluttering like it’s the end of the world.

Although there are many remedies for curing the butterfly jitters, one stands out above the rest: “Focus on the message and not the medium”.

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A single sales pitch does not a business make

golfWould you use one single club to play a game of golf?

EDMONTON, AB, Aug 3, 2013/ Troy Media/ – Do you use only one club to play golf? When leaving the house to head out to the course, do you wear the same coat whether it’s hot, cold, raining or sunny outside?

Probably not, so why is it that, despite no two people being alike, many businesses only seem to have one single sales pitch?

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